I made these cupcakes for a neighbourhood barbecue in late May, and they were the first thing gone from the dessert table. A vanilla cupcake batter with butter, sugar, eggs, flour, baking powder, salt, vanilla extract, and milk, with strawberry jam folded in before baking. The batter turns pink and the kitchen smells like a bakery. Baked at 350 degrees F (175 degrees C) for 18 to 20 minutes.
The strawberry jam sinks slightly during baking, so every cupcake has pockets of concentrated fruit flavour mixed into the crumb. You bite into what looks like a regular cupcake and find warm strawberry in the middle. They taste like strawberry shortcake but in a format you can hold in one hand and eat while walking around a party.
Tips for Making Strawberry Shortcake Cupcakes
Cream the butter and sugar until light and fluffy
This is where the texture of the cupcake is set. Beat the softened butter and two cups of sugar together for at least three minutes until the mixture is pale and airy.
Under-creaming produces dense, heavy cupcakes. You want to see the colour lighten and the volume increase before you add the eggs.
Fold the jam in last
Add half a cup of strawberry jam or chopped strawberries after all the other ingredients are combined. Fold gently with a spatula, not a mixer.
Over-mixing the jam turns the batter uniformly pink and distributes the flavour too evenly. You want streaks and pockets.
Strawberry Shortcake Cupcakes
- Total Time: 75 minutes
- Yield: Makes 24 cupcakes 1x
Description
These strawberry shortcake cupcakes are a delightful twist on the classic dessert, featuring a moist pound cake base swirled with strawberry jam or fresh strawberries.
Ingredients
- 2 1/4 cups flour
- 1 teaspoon baking powder
- 1/2 teaspoon salt
- 1 cup unsalted butter, softened
- 2 cups sugar
- 4 large eggs
- 1 teaspoon vanilla extract
- 1 cup milk
- 1/2 cup strawberry jam or chopped strawberries
Instructions
- Preheat your oven to 350°F (175°C) and line a cupcake tin with cupcake liners.
- In a medium bowl, whisk together the flour, baking powder, and salt.
- In a large bowl, cream the butter and sugar until light and fluffy.
- Add the eggs one at a time, beating well after each addition, then stir in the vanilla.
- Alternately add the flour mixture and milk to the butter mixture, beginning and ending with the flour mixture.
- Fold in the strawberry jam or chopped strawberries.
- Divide the batter evenly among the prepared cupcake liners.
- Bake for 18-20 minutes or until a toothpick inserted into the center comes out clean.
- Allow cupcakes to cool in the pan for 10 minutes, then transfer to a wire rack to cool completely.
Notes
You can use either strawberry jam or fresh chopped strawberries for a different texture and flavor. These cupcakes can be stored in an airtight container at room temperature for up to 3 days. For a lighter frosting, consider using whipped cream instead of buttercream.
- Prep Time: 20 minutes
- Cook Time: 20 minutes
- Category: Baking
- Method: Baking
- Cuisine: American
Nutrition
- Serving Size: 1 cupcake
- Calories: 250
- Sugar: 20
- Sodium: 150
- Fat: 12
- Carbohydrates: 35
- Fiber: 1
- Protein: 3
- Cholesterol: 40
Frequently Asked Questions
Can I use fresh strawberries instead of jam?
Yes. Chop half a cup of strawberries small and fold them in. Fresh berries add moisture, so the cupcakes may need an extra minute in the oven. Jam gives a more concentrated strawberry flavour.
What frosting goes on these?
Vanilla buttercream or whipped cream. A simple whipped cream frosting keeps the cupcakes light and lets the strawberry flavour in the cake come through. Buttercream is sweeter and richer.
How do I store these?
In an airtight container at room temperature for up to three days. The jam keeps the cupcakes moist longer than a plain vanilla cupcake. Do not refrigerate unless frosted with whipped cream.

Jade, I am surprised because this is my family’s favorite and “no-fail” pound cake recipe that we have had on so many different occasions ever since I can remember. At any rate, I’m sorry the recipe didn’t turn out for you.
this recipe sucks big time…i made it twice and both times the cupcakes didn’t bake. they stayed gooey and baked outward instead of upward….sorry but this one is a dud.
Thank you so much!! Im going to make these right away! XD
thanks for the cupcakes!!!!!!!!!!!!!!!!
i loved it!!!!!!!!
I love this recipe it looks great but I am confused about this part:
tsp (2,5g) salt
tsp (2g)baking soda
what are the tsp measurements for the salt and baking soda. its not listed.
Jenara,
Thanks for catching that and sorry for the confusion. The recipe calls for 1/2 tsp salt and 1/2 tsp baking soda. I hope that you enjoy the cupcakes!