Korean Street Food: Fish Shaped Pumpkin Spice Bread or Bungeobbang

Bungeobbang are sweet, fish shaped treats made by Korean street vendors that are reminiscent of waffles filled with sweet red bean paste. A crispy, golden exterior encases this molten-hot sweet pumpkin version that peeks through the crust.
By Sonja Bradfield

Whenever the weather cools and fall is no longer punctuated by unseasonably hot days I think about my favorite Korean street snack, bungeobbang (also spelled bungeoppang). These are sweet, fish shaped treats that are made by street vendors that are reminiscent of waffles filled with sweet red bean paste. My first fall in Seoul, I’d get off the bus going home from the elementary school I taught at and before I crossed the road to get to my apartment building, I’d stop by the street stand on the corner selling these sweet treats. For 1,000 won ($1) I’d get three fish in a paper bag and I’d start munching on them before the crosswalk light changed. They’re best when hot and fresh off the iron since they start getting soggy quickly. A crispy, golden exterior encases a molten hot sweet filling that peeks through the crust.

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Last year I found this mold in a little Korean kitchen supplies store here in the DC area. I don’t usually like recipes that require such specialized equipment, but since I cannot visit Korea this fall with the rest of my family I decided to bring a little bit of Korea into my kitchen. You can find the exact pan here (just so you know, it’s an affiliate link). This cute little pan usually lives on my kitchen wall but this week I used it to whip up batches of this treat.

I used canned pumpkin puree sweetened with brown sugar and spiced with a pumpkin pie spice I threw together (1 tbsp cinnamon, 1/2 tsp of ginger, nutmeg, clove and the secret ingredient- 1/4 tsp of black pepper) for the filling. You can use any pumpkin pie spice you prefer. You only need one tablespoon per fish so you will have a lot of filling leftover but you can use it for future fish breads or a pumpkin spice latte at home (if you aren’t sick of it already). In fact, I find the longer it sits in the fridge the more flavorful it becomes, much like a pumpkin pie. A simple, thin batter comes together quickly and crisps up in the mold. In Korea they’re often made with glutinous rice flour but I used all wheat flour since I didn’t have any rice flour. I’ve added vanilla extract to complement the flavor in the filling.

I found Maangchi’s bungeobbang recipe on the internet and made some adjustments to it by adding vanilla extract to the batter and the obvious substitution of the pumpkin spiced filling for the red bean paste. For detailed instructions on how to cook the fish shaped bread watch her video. Not only does it clearly demonstrate the method for cooking the bread but Maangchi is also adorable.

In the video she explains how in Korea the method of how you eat your fish bread is a sort of personality test. If you bite into the head first, you are a leader. If you bite the tail, you are thoughtful. If you prefer to start at the top fin of the fish you are very sensitive and not very sociable. Those that like to eat the belly section of the fish are athletic and active. Personally, I go for the tail because the filling in the main part of the fish is incredibly hot and I’ve gotten way too many red bean paste burns in my time in Korea. This Thanksgiving I hope to surprise my Korean family members with both the original version and the pumpkin version of this fish bread and bring them all a piece of home. Let’s see if the stereotypes about bungeobbang eating hold true!