Bill samples another of Target’s Direct Trade coffees with decent results.
By Bill Walsh
In my second whirl of Target’s Direct Trade coffee, I took their Peru San Ignacio for a spin. As I mentioned in the first review, these direct trade coffees from Target are certainly a step in the right direction as far as fair trade is concerned. Yet being a big chain, the question of freshness arises and as it seems, is still a challenge (i.e. I bought a bag at Target and it was a bit stale).
But overall questions of freshness and sustainability aside, I tested this bag of coffee on its own merits via the usual three infusions of drip, siphon and french press.
The drip produced a noticeable flavors of wheat grass, maple bacon, elderflower, a bit of ginger and oats. The body was subtle and of a medium heaviness.
The french press delivered similar notes of wheat grass, elderflower and oats but bacon was absent, though a little maple showed up like a surprise co-host. The body was also medium.
The siphon came back in force with the maple bacon as well as elderflower, wheat grass and oats with a similar medium body.
In summation, this bag of coffee was fresh and had some pleasant flavors, but the coffee didn’t really knock my socks off. If you’re in the bind for a decent, sweet Peruvian, give Target’s a try, but be warned that it might not be within the 2 week peak freshness.
note: coffee was provided free of charge and the above review is objective feedback.